History and geography of MICE tourism
The modern business travel industry has emerged in the west. Today, the centers of MICE tourism are the USA, Great Britain, Australia, Germany, France, Austria and Spain. In the east, China is the leader of this type of tourism.

MICE tourism includes any types of travel for the purpose of a meeting(s). This ranges from small meeting to large meetings.

• Board meetings
• Focus groups
• Training seminars
• Strategy planning
• Shareholder meetings
• Management meetings
• Briefings

Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings,